Grow your business & prove the value of your work, with data you can defendtrustunderstandact on

AI-enabled MMM service. You provide the data available — we do the rest. Backed by transparent, actionable insight from senior marketing leaders.

Book a 15 minute call to understand if MMM is right for your business

See if MMM is right for my business
4 weeks
First results in 4 weeks
or you pay nothing.
Measurement experience across
The problem

You don't make decisions once a year so why only use MMM once a year?

Costs too much.

Traditional agencies charge around £100k per measurement.

Takes too long.

The process takes 6–12 months

Too much work.

Countless emails, calls, meetings, steercos, briefings

Don't trust the outputs.

Unclear findings that aren't acted upon

We built an AI-enabled service that solves all four.

Results

What you get

50%
improvement in ROI

Quantify and improve the impact of your marketing spend to help you deliver more impact and get more recognition

Source: Nielsen Marketing Mix Meta-Analysis, 2023

40%
reduction in waste

Understand what channels are working, which are not and the optimal levels to invest to maximise your returns.

Source: Analytic Partners ROI Genome Report, 2024

20%
efficiency improvement

Outputs are tailor made to suit your business, we don't give you a 100 page deck and an invoice.

Source: IPA Effectiveness Database

4x
your insight

Improved speed and affordability mean you get robust insights refreshed more often

How we compare

Recommended

Rix Digital

  • TimelineFirst results in 4 weeks
  • CostFrom £15K*
  • Your team's timeOne 30-minute call
  • OutputFormatted for your planning cycle
  • GuaranteeResults in 4 weeks or you don't pay

Traditional MMM

  • Timeline6-12 months
  • Cost£80-120K+
  • Your team's timeMonths of data wrangling
  • Output40-page methodology deck
  • GuaranteeNone

*Single brand measurement, media channels only. Multi-market and full-channel engagements scoped separately.

Why us

We've been on every side of this problem

🏢
Brand side

Heineken

Commissioning and acting on measurement as marketers. We know what it's like to present MMM results to a sceptical board.

📊
Platform side

Meta

Building the data infrastructure and measurement tools that feed MMM. We understand what platform data can and can't tell you.

📈
Agency side

Pivot & Co / Diageo

Delivering measurement and media effectiveness for major FMCG brands. We've done the 6-month projects and know exactly where they break.

We know where measurement goes wrong because we've seen it from every angle.

Honest answers

Probably not if you're spending under £500K on marketing. MMM works best with varied, multi-channel spend where you're trying to understand cross-channel effects. Below that, simpler approaches tell you what you need to know.
The bottleneck in traditional MMM is data cleaning, not modelling. Our AI-powered data ingestion handles schema mapping and gap detection that typically eats months. The modelling itself takes the same care. You're just not waiting for someone to wrangle spreadsheets first.
Running Robyn yourself is a smart starting point. The model is excellent and the community is strong. Where most teams hit a wall is the data preparation, which eats 60-80% of every project, and the judgment calls that sit between the model output and a decision your board will act on. We handle both.
That happens. Sometimes the model says the channel your CEO championed isn't performing. The output is a decision tool, not a verdict. It shows you options and trade-offs, you decide what to act on and when. We have extensive experience navigating complex organisations and will provide best practice for ensuring your work resonates with the right stakeholders.
One person gives us access to data exports. We handle collection, cleaning, and reconciliation. Your team's total involvement before the results presentation can be as little as one 30-minute call to review assumptions. Our delivery model is optimised to make this as light touch as possible for you.
MMM is less precise for always-on channels where spend doesn't vary much. If you run the same social budget every week, the model has less signal to work with. Short-term tactical effects (a flash sale, a one-day PR spike) are harder to isolate than sustained campaigns. And brand effects that compound over years are the hardest of all. The model can show directional trends but won't give you a clean number. We'll tell you upfront which of your channels the model will read well and which ones need a different approach.

If you're ready to prove the value of your work, speak to us now.

See if MMM is right for my business

In 15 minutes we can assess whether MMM is right for your business.

Or email matt@rix-digital.com — I reply to all emails personally within 24 hours.